As I have said many times redesign of the old site is like the old story of “the shoemaker’s children”.
As the story goes, the shoemaker is so busy serving his customers that he neglects his own children. There is not enough time during the day for him to mend his children’s shoes or make new ones. As a result his children appear wanting and deprived when you look at their shoes.
As an experience web developer and successful freelancer, I can tell you there is never enough time left in the day to perform those badly needed improvements to your own website. This task is always put on the back burner together with those wonderful intentions to enhance your website. The plan is to initiate those improvementd when the business hits a slow period. Guess what? it never happens. It’s a constant battle to allocate enough time to work on your own marketing stuff or to redesign of the old website. It’s just one of those things that’s always in the back of your mind and yet very important — but doesn’t get done in a timely manner.
Previously my website did appear as the so called shoemaker’s children’s shoes. I knew it did require my attention. After years of neglect, my website, creativewebactions.com, was due for a refresh and I couldn’t ignore it. The majority of the redesign is done– but it’s still a work-in-progress. I continue to tinker and tune. When you consider a healthy growing business, it is evolving to meeting selective marketplace needs that you consider profitable. You are developing offerings to solve customer problems and making them better than the competition.
As any young company, I am continuously refining my business model to yield the best revenue results, while maintaining a strategic direction to allow me to develop new service-products. Constant renewal is the name-of-the-game by deploying efforts to build the business machinery to produce and enhance customer value. Hence, any website must keep pace with changes of the business and does require periodic reworks and refreshing of the content to ensure the website properly aligns with the way the business is run now.
Thank you all for your patience, while my website was under construction and continues to be changed. Reworking my website has always been a second priority. My client’s work is my first priority. To learn about my approach, click on Converting my HTML site to a WordPress website.