What is Your Home Base To Build Your Brand?
In the Internet Age, your website is your home base to build your brand. Your website has become the hub of your web presence. It’s now recognized by everyone that websites are the places to go to find out detail information about you and your business. Your website is the centralize place to build and continue to develop and maintain your brand.
Brand Building is concern with:
- Focus on continuous customer satisfaction
- Providing more value than competitors
- Promoting your business
In the broadest sense, the brand is you business’s identity that’s configured by symbols, words, images, ideas, opinions and associations. It’s the target market’s aggregated perception. It lives entirely in the mind of the beholder. An identity is not what a marketer creates, it’s what is perceived.
For example: a no-brand table salt is purchased solely on price, the cheaper better. However, Morton Salt “when it rains it pours” demands a higher price because of the brand carries trust and confidence – you won’t be disappointed. Hence, the brand is the reason why you are different and not strictly competing on price.
Building and managing your brand is a constant job. It takes effort and money. Small businesses that have a shoe-sting budget may feel they can’t afford it. This is the wrong answer. Leaving your brand to chance – can cause you to compete only on price or worst case it can result in a bad reputation. A healthy brand conveys trust and confidence and reduces the risk, especially for high priced items. A strong brand means visibility and creditability.
Your website is:
1. A practical marketing tool to replace obsolete marketing venues, like the yellow pages book.
2. “7 by 24” central repository of factual and educational information about: you, your business & offerings
3. Interactive facility that’s always open and accessible any where in the world as a 2-way channel of communication
4. Most visible Marketing & Sales collateral, where prospects can get data to make their buying decisions in favor of you.
5. Place to answer the fundamental question, “Why should someone buy from you instead of your competitor?”
Your Website is the “Business Reference Library” for the public audience – where your target market can find information about you in one place at anytime.