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Converting My HTML Site to WordPress Website

September 5, 2014 By Alphonso Leave a Comment

I have been thinking for some time of converting my HTML site to a WordPress Website

It was in the back of mind every time I performed a simple webpage update or extensive changes to content. HTML can be a  pain if the change is complicated and does requires a development platform. The process of changing HTML content does require some extra effort than simply logging into the back-end of WordPress.  Since I know HTML fluently, moving to WordPress was not a pressing to-do action. WordPress makes the flow of ideas and content easier. Once the website design is established — all the work is in the content  management portion of the site.

Time for a Change

Creative Web Actions’ website was built and updates over 8 years to deliver my unique marketing messages. I used bright colors as an eye catcher with a simple block design with an exaggerated colorful logo in an antimated  script to be noticed as different. I developed this original design from a blank sheet of paper and writing HTML code.

My purpose is to create a website that say something to my audience that they will want to read. I use my website as a practical marketing tool similar to Microsoft’s Word. My website is a tool to communicate my brand and my service offerings, as well as, an important proof-point to showoff  my expertise and what-I-can-do-for-my-customers.

Over these past 8 years my website has become a strong focal point to bring web properties I created and other Internet assets together as the hub of the business’ Internet presence. This is contrary to some current viewpoints, where social media is said to replace the website. I agree that the motive of some social media properties is to eradicate the website and control the dialog. This is precisely the reason the website will persist as the true voice of the brand to aggressively execute your marketing initiatives according to your agenda instead of another company’s  agenda. So for some time I was thinking about converting my HTML site to a WordPress website. Primarily to simplify content creation and management and reduce the effort to develop content.

Commitment to Convert

Social media and blogging have become an indispensable and significant force to increase traffic to your website and has extended the boundaries of your web presence and brand visibility. Your website should leverage this. If your website is not working in harmony with social media and other Internet assets, you are missing out in using powerful resources to further your goals. Hence, my eyes are open and can see beyond the pile of work stacked up in front of me using HTML to new horizon of my commitment to redesign this current website to be  the new hub of my web presence. It was looking at deploying a marketing tool with considerably more function and new technology updates with little effort on my part.

Shoemaker’s Child Website

As the forgotten shoemaker’s children, my website was badly overdue for an overhaul and desperately needed to move to the newest advance technology platform using the world’s most popular Content Management System, WordPress. Using WordPress was an easy decision because it will greatly reduce the cost and effort to perform on-going operational tasks.

Simple Approach

The big questions is how to do the redesign, while working to earn a living with limited time to devote to this important projects. The original website contained a WordPress Blog that was appended with a link. My solution is to use this Blog as the website core to  redesign this website as a piecemeal endeavor. Over the next few months, I will be redesigning this site, replacing each HTML pages with a WordPress page. Let’s hope I am not too busy to carry out this project. Hence, my new project is converting my HTML site to a WordPress Website as an internal company activity.

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Related

Filed Under: Blog Posting, Brand Building, Brand Identity, CMS, Content is King, Converting to Wordpress, Testimonial, Uncategorized, web presence, website design, website redesign, Website Rework, Writing a Blog Tagged With: HTML Sites, wordpress website

meeting the customer

Your Best Customers can Help you Bring in Business

September 8, 2016 By Alphonso Leave a Comment

Leveraging Your Best Customers Your Best Customers are your most valuable assets – they’re worth their weight in Gold! How do you identify your best customers? Your Best Customers are 100% satisfied with your offerings. They are happy with the customer service you provide. If asked to rate you, these customers will not hesitate to […]

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creation of new product development and website design are very similar

Website Design, What does it Take?

April 17, 2016 By Alphonso Leave a Comment

Website Design is More than Aesthetics I am a website designer. I have spent most of my career in Marketing Management. As an experienced Marketing Manager, I have led and collaborated with many cross-functional teams to achieve business success over the past 35 years. The type of marketing I am referring to explicitly is Marketing […]

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creation of new product development and website design are very similar

New Product Development

March 13, 2016 By Alphonso 1 Comment

When I was at IBM, most of my career were focused on new product development. I spent most my time working as a team player in Strategic Business Units, SBUs. SBUs are created to create value. I like to think of SBUs as little factories that manage the creation of value as part of the […]

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Wordpress update screen

Can Your Website Survive Updates?

March 13, 2016 By Alphonso Leave a Comment

Updates are Becoming More Frequent Anyone involved with website design today should be aware of the extremely large number of changes being released for the open-source platform of WordPress.  This includes updates for  thousands of WordPress’ associated plugins and themes. WordPress enhancements are being delivered at a record-breaking pace. It seems the update rate is almost […]

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Retaining Customers with the Customer Development Process

Retaining Customers

February 11, 2016 By Alphonso Leave a Comment

Unfortunately, most traditional marketing practices are centered on attracting new customers, instead of retaining existing ones. Developing a strong bond and loyalty is based on building relationships that can result in reducing presales costs and improving profits from 25% to 85%. Retained customers can be developed to provide greater profitability. Two ways to strength customer […]

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orlando wordcamp

2015 WordCamp Orlando

November 7, 2015 By Alphonso Leave a Comment

WordCamp Orlando is Ready to Receive You. There are still tickets available for this awaited WordPress event on Nov 13 through 15. The WordCamp Orlando is always a well-planned WordCamp. I am never disappointed. It will be a fun filled event. Don’t miss it. WordCamp is a combination of education, hands-on training, entertainment, technical & […]

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